Easy — DIY-possible
Instructing Buyers to Complete Purchase on External Site
Exact TTS language: "Shop Compliance Instructing Buyers to Complete Purchase on External Site - Shop Closure"
What it actually means
TikTok's system detected language in your listings, messages, or videos directing buyers off-platform (to Shopify, Amazon, DM for purchase, etc.). Shop is closed.
Typical resolution time
3–10 days
Documents TikTok typically wants
- →Screenshot of listings showing no external CTAs
- →Explanation of any wording that may have been misinterpreted
- →Commitment statement to keep all purchases on-platform
Why most appeals get rejected
- ✗Any 'DM for code' or 'order on our website' language still visible
- ✗External link in bio that contradicts the appeal
Real cases we've tracked
Documented pattern: in May 2024, TTS reversed this violation on multiple accounts en masse — a known false-positive enforcement wave. If you got this and believe it was wrong, there is precedent for successful appeals on the same grounds.
Not quite your situation?
Every TTS violation has edge cases. Use the diagnostic tool to describe your specific case and get a tailored answer.